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CruiseShipCenters Wins Award of Excellence Company Honoured As Canada’s Top Franchise System

Niagara Falls, ON; May, 2006 - Vancouver based CruiseShipCenters International Inc., was recognized as “Canada’s best-managed franchise system”, according to a survey conducted by the Canadian Franchise Association (CFA). Dominating 27 other franchise systems, CruiseShipCenters was presented the Award of Excellence at the Canadian Franchise Association’s annual convention. “We are honoured to be the CFA’s Award of Excellence recipient for 2006,” said Michael Mutsaerts, Vice-president of Business Development for CruiseShipCenters International. “This award, like the People’s Choice award in the motion picture industry, is awarded through the voices of our franchise partners, the same partners that we work with everyday and the same partners that have implemented the systems and marketing programs of CruiseShipCenters to fulfill their entrepreneurial and lifestyle dreams.” The survey conducted to determine the CFA Award of Excellence recipient, is done so in partnership with Ryerson University’s School of Retail management. Criteria to be considered includes all areas of franchising; franchisee selections, disclosure policy, and training and support. The franchisor’s perceived level of performance is compared to the actual perception of delivery by the franchisees of the system. This Award of Excellence honours the franchisor that has developed and maintained a superior relationship with its franchisees and CruiseShipCenters has proven to be a shining example to the entire franchise and business community. About CFA The Canadian Franchise Association is the voice of Canada’s dynamic franchise industry. Based in Mississauga, Ontario, its 370 members include some of the country’s biggest brands, including Tim Horton’s, McDonald’s, Canadian Tire, and Century 21. The franchise industry accounts for about 10 per cent of Canada’s gross domestic product, generating more than $90 billion in sales every year and employing more than a million Canadians.

About CruiseShipCenters Established in 1987, CruiseShipCenters® International Inc. is one of North America's leading cruise vacation specialists. The company demonstrates its commitment to outstanding service and cruise value through its {RetailLocations} retail locations, {TrainedCruiseProfessionals} professionally-trained cruise consultants, and online at cruiseshipcenters.ca. The company delivers unparalleled access to product and tailored service through its proprietary, industry-leading CruiseDesk™ enterprise CRM platform. In addition to offering more than 10,000 cruise vacations, the company’s product mix also includes escorted tours, all-inclusive resorts, large group travel and corporate meetings at sea. The company was recently named winner of the 2006 Canadian Franchise Association’s Award of Excellence, which recognizes the top franchisor in the country.

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Media Contact Gwen Hardy Grey Worldwide Northwest PR gwen_hardy@grey.net 604.484.3279