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CruiseShipCenters Awarded 2007 Canadian Franchise Association Award of Excellence Organization becomes first to win in consecutive years |
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Toronto, ON; May 28th, 2007 - The Canadian Franchise Association (CFA) has named Vancouver-based CruiseShipCenters International as the recipient of its 2007 CFA Award of Excellence. The award, which recognizes the franchise system best able to demonstrate superiority in franchisee/franchisor relations, was presented during the CFA's annual convention in Montreal. “This award is considered the ultimate prize in Canadian franchising,” says Lorraine McLachlan, President & CEO, Canadian Franchise Association. “This year we are pleased to award it to CruiseShipCenters, a company that continues to build strong relationships with its franchisees and offers exceptional support to help them succeed.” CruiseShipCenters’ win marks the first time that the award has been given to the same recipient in consecutive years. The winner is chosen based on the results of a franchisee survey conducted by Ryerson University. This year’s finalists were White Spot and The Property Guys. Past recipients include M & M Meat Shops, Kwik Kopy Printing, Wendy’s Restaurants and Color Your World. “Receiving this award is a huge honour for us because it is based on what our franchisees have said about us,” says Michael Drever, President and CEO of CruiseShipCenters. “To be recognized twice in two years is powerful proof that our team has built the most solid franchising model in Canada.” The announcement comes at a time when CruiseShipCenters is significantly expanding its operations. The company is preparing to open its first US location this summer and it recently partnered with Magic Johnson Enterprises to launch the Magic Johnson Travel Group, the first minority focused, home-based travel agent initiative. Last month, the company announced a long-term strategic partnership with Expedia®, the world’s leading online travel company. |
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About the Canadian Franchise Association (CFA): With more than 400 corporate members nationwide, including some of Canada's best known brands, the Canadian Franchise Association is the national voice for Canadian franchising. The CFA promotes ethical franchising and educates Canadians about franchising, specific franchise opportunities, and proper due diligence. For more information, visit www.cfa.ca . |
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About CruiseShipCenters Established in 1987, CruiseShipCenters International Inc. is one of North America’s leading cruise vacation specialists. The company delivers outstanding customer service and value through its network of 99 retail locations, a team of 1,500 professionally-trained cruise consultants, and a searchable online database of more than 10,000 cruise vacations. CruiseShipCenters is a founding partner in The Magic Johnson Travel Group, the first minority focused, home-based travel agent initiative. For more information, please visit www.cruiseshipcenters.ca . |
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For more information please contact: Canadian Franchise Association: Lorraine McLachlan, President & CEO lmclachlan@cfa.ca 800.665.4232 Ext. 22 CruiseShipCenters: Gwen Hardy Grey Northwest PR gwen_hardy@grey.net 604.484.3279 |